Some LGBT groups use the rainbow within a triangle. Today, these colors (in this order) are often seen within other symbols and on other types of images - including bumper stickers and jewelry. The colors as seen in gay pride images and on the flag are displayed with red at the top and progress through the rainbow to purple at the bottom.
The rainbow was chosen because the gay community is also referred to as 'rainbow people', and also as a representation of the ideal place as shown in the song 'Somewhere Over the Rainbow'. It was first used in that year's San Francisco Gay Freedom Celebration. The rainbow is the symbol and decoration on the Gay Pride Flag, which was designed in 1978 by Gilbert Baker. Most people who choose to use the rainbow, such as in rainbow pride tattoos, are members of the Lesbian, Gay, Bisexual and Transgendered community.